the-power-of-confident-copywriting

The Power of Confident Copywriting

Confidence is key when it comes to selling. And, since the main purpose of copy is to sell prospects on your offer, you need to be confident in your wording. The best way that we’ve found to sound confident in our copy is to avoid words like “potentially”, “maybe”, “perhaps”, “possibly”, etc. Think about it,…

how-to-define-self-worth

How To Define Self Worth

I was talking with my cousin, Dr. Yashna Paul, one day, and the topic of self-worth came up. A little about her: She grew up in India, worked her butt off, and then landed in Germany for her Ph.D. After graduating last year, she got married and is currently living and working near Frankfurt with…

how-leadership-has-evolved

How Leadership Has Evolved

Although some of the qualities that are required of a good leader are still the same, the way they do their jobs has changed a great deal in the last twenty years. Leaders are more people-oriented now, and they do more than manage employees. They are effective communicators and they inspire the teams under them.…

leadership-lessons-from-the-pandemic

Leadership Lessons from the Pandemic

The last year has been extremely challenging for everyone, both personally and professionally. It has been more vital than ever to have confident, successful leaders in your company, that can successfully adapt to any situation and offer essential support to their team members during difficult and stressful events. Here are some important leadership lessons from…