is-your-word-choice-holding-you-back?

Is Your Word Choice Holding You Back?

It’s no secret that, to communicate effectively, understanding your audience is critically important. Many communication experts routinely point out that knowing your audience can help select the most valuable content and structure for that audience. Though true, there’s a far more important reason to dedicate precious time learning more about your audience: word choice. The…

what-is-your-why?

What Is Your Why?

The Holocaust survivor, Viktor E. Frankl wrote, “He who has a why to live for, can bear almost any how.” He was referring to Friedrich Nietzsche’s “If we have our own ‘why’ of life we shall get along with almost any ‘how.”  What Nietzche and Frankl were getting at is that navigating life becomes much easier…